AI marketing strategies that actually work (and drive revenue) are hard to find in a market full of noise, and the wrong tools can mean messy data, more work for staff and unnecessary risk. This webinar is built for Fellows who want a clearer, safer way to evaluate AI for marketing before investing. You’ll learn four standards to quickly separate real value from empty claims: legal-specific intelligence, integrated systems, proven results and measurable impact. You’ll also leave with a practical four-step intake flow that helps your firm respond to new leads 24/7 and route clean, accurate information into your case management system, so opportunities don’t slip through the cracks.

REGISTER

You will be prompted to log in using your AAML credentials, then click the Register button in the right-hand corner. You will be taken to a separate page to complete registration and payment. Once completed, you can easily find your purchase through My AAML Library.

Note: AAML launched their new Member Portal in May – if this is your first visit to the new system, you will have to setup your new AAML login. Please email office@aaml.org if you need assistance with your AAML profile.

Complimentary to All.

This program is not eligible for CLE credit.

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